Why Promotional Products Work
Promotional products are practical marketing tools branded with a company logo or slogan. Jasper Meek, considered the "father of promotional products," pioneered this concept by printing company logos on useful items.
Research by the BPMA reveals that 81% of recipients keep their promotional products for two years or more, providing prolonged exposure and increasing brand awareness.
For example, a branded mug used daily can associate your brand with the positive experience of drinking coffee, making it an effective marketing tool.