We reveal the top promotional products you should invest in this year to help elevate your brand awareness both online and to create unboxing experiences.

Best promotional products for brand awareness

Best Promotional Products To Use For Your Business

When it comes to marketing and promoting your business, there are a lot of different options out there. You could invest in online ads, or put up a billboard, or even run a podcast ad. But one of the most effective and affordable ways to promote your business is through promotional products.Branded merchandise is a great way to create unboxing experiences that will leave a lasting impression on your customers. In this blog post, we will reveal the top promotional products you should invest in this year!

Promotional Products At Trade Shows & Events

One of the most powerful ways to use branded merchandise is to use them to promote your business at trade shows and events. Promotional products that feature your logo and branding that also adds value to the user is key. For example, you could gift someone a branded tote bag at an exhibition, which they will likely carry with them as they walk around the event. This means more people will see the product and your logo during the exhibition, helping to increase brand awareness even more.

Some of the best-branded merchandise to use at these kinds of events are;

- Tote bags that are eco-friendly

- Travel mugs that can house hot drinks as well as cold (just think about all those coffee fans out there)

- Branded stress balls to alleviate work-related stress

- Sweets and snacks that feature your logo. Let's be honest these types of events can be exhausting and no one is going to say no to something sweet and free!

Branded Merchandise For Unboxing Experiences

Another way to use promotional products as a business is to create a memorable and unique unboxing experience for your customers. Branded merchandise is the perfect way to do this. For example, suppose you offer an at-home wine tasting experience. You could include a branded bottle opener within orders so that your customers always think of you when they next go to open a bottle of wine. This could effectively encourage them to place another order and could be a talking point when hosting a family get together.

Let's say you sell swimwear online. When you next package an order, include branded sunglasses or perhaps a handheld fan with your logo on it. Since the customer is not expecting these hidden gifts within their package, you can instantly create a memorable and positive first impression as a business. And this can do wonders for brand loyalty and brand awareness too. Customers these days often share their unboxing experience online and these small gestures can help you position yourself way ahead of your competitors!

Promotional Products To Celebrate & Reward

Another reason to use promotional products as a business is to mark a special event, celebrate an occasion, or promote a unique offer or product range. For instance, you can encourage customers to invest in a new product line, by including a free gift, which can be a promotional product. You could reward customers who place a certain number of orders with you or spend a specific amount of money by also gifting them with a branded item. 

A lot of businesses use this technique during the holiday season too. By gifting branded merchandise, you are essentially giving your customers a physical and tangible way to remember your business. And what's more, they can even gift it to someone else, which means your brand awarenesscould potentially reach an entirely new audience!

Make sure to choose a substantial item that is reflective of your brand and relates to your target market. For instance, if you're a health and fitness company, don't celebrate a big event by gifting a water bottle, go for a branded yoga mat. If you sell luxury holidays, make sure your promotional products also reflect luxury travel, so ditch the flip-flops and consider branded noise cancellation headphones.

We certainly hope these ideas have given you some inspiration! Discover the best-branded merchandise and promotional products on our website and explore our catalogue here.