Should branded merchandise be a key part of your overall marketing strategy? We discuss the importance of investing in promotional products.

Do promotional products actually work

Do Promotional Products Actually Work?

When it comes to marketing, promotional products can be a powerful tool. Yet many business owners are still hesitant to buy branded merchandise!While able to increase brand awareness, attract new customers and create intrigue in your brand, there are still myths surrounding their impact and return on investment. Well, in this blog post, we’re going to put these myths to bed and discuss the importance of promotional products!

Myth 1 - Promotional Products Are A Waste Of Money

This is one of the most common misconceptions about promotional products. In reality, investing in branded merchandise can be a very effective marketing strategy. Promotional products help you to reach more customers and generate more revenue for your business, since you will be giving either leads or customers a physical gift that has your logo and branding on it. As long as you choose the branded merchandise well, there is a high chance that the person will keep and use the item. This, therefore, increases your exposure both online, should they post a video or picture to social media with the item in it, or in reality, as they use it in their daily life.

Myth 2 - Promotional Products Are Only Suitable For Large Businesses

Another common misconception is that promotional products are only suitable for large businesses. This isn't the case - promotional products can be a great marketing tool for businesses of all sizes and across all industries. While they're very useful during tradeshows and exhibitions, small businesses and startups are also using promotional products to their advantage to market their brand and reach new customers. They can be given away as part of a social media competition, as well as surprise and reward loyal customers, for instance.

Myth 3 - They’re Only Effective When Used in Conjunction With Other Marketing Activities

Many businesses still believe that they need to use promotional products in conjunction with other marketing activities, such as print or online advertising, in order to see results. However, this isn't necessarily the case. Promotional products and branded merchandise can be a very effective standalone marketing tool. Suppose you send all your loyal customers a branded item as a surprise and reward. Chances are, they’ll share a picture or video online about their experience with your company. This is just one smart way to use these items to give your business a little boost in terms of sales potential and online visibility. Yet there are so many different ways to use branded merchandise!

Here are just a handful of benefits you can gain from investing in promotional products;

1: Increase brand awareness and brand loyalty

2: Encourage customers to continue using your company or place a new order

3: Stand out from the competition

4: Reach more customers and generate more revenue for your business

5: Launch and celebrate a new product or collection

6: Create an online community and increase followers by including branded merchandise that includes your social media handles 

7: Highlight your brand values such as sustainable or eco-friendly

So, if you're thinking about investing in promotional products as part of your next marketing strategy, don't let these myths hold you back!