4 Reasons Why Promotional Products are a Great Marketing Tactic

Nowadays, with all of the emphasis on digital marketing, it can be easy to forget about some tried and true traditional marketing techniques. Incorporating branded merchandise into your marketing strategy can bring amazing results to your business, here’s why. 

Customers Love Gifts

Who doesn’t love receiving gifts? Giving away branded merchandise can be a great way to reward customer loyalty by making the customer feel special. Likewise, it can create a favourable image of your brand for new customers.

Branded Products are Memorable

A study by the Sageworld.com found that 89% of customers could remember the brands that offered them promotional products within the last two years and 85% of people said they would do business with the company distributing the promotional item. Promotional products increase brand awareness and oftentimes create a positive image of the company distributing them.

They Create Lasting Awareness

People typically see ads on TV, social media, websites and newspapers for just a few seconds; promotional products, however, allow the customer to keep a brand’s logo in the corner of their eye, for much much longer. 

Research by the BPMA shows that 87% of people have kept a promotional item for longer than a year. Chances are that your promotional item was not only seen by its owner but by other people too, giving your brand more exposure. What’s more, 63% of people give away their promotional product when not needed (according to Sageworld) giving your brand even more lasting exposure.

Low-Cost Marketing

Using branded merchandise can be an extremely effective and low-cost marketing option. Promotional items are often sold in bulk for a cheap price yet the impact that these items can have on customers is quite high.