7 Reasons Why Promotional Products Work For Your Business

When compared to other forms of marketing, promotional products offer some of the best CPIs (Cost per impression), with long-lasting impact on consumers.

It is interesting to note that the global promotional products market is growing steadily; for many good reasons. This article will cover 7 reasons why promotional products work and why you should consider them for your business.

1. Promotional Products Build Awareness That Lasts

People buy products or services from brands they recognise. Some of the most popular companies in the world have great brand awareness, and they have spent a significant amount of money to build it.

On the other hand, small businesses may not be able to afford traditional marketing practices, but they can use promotional products as a long-term marketing tool that does not break the bank.

People who receive promotional products tend to keep them for a while. As a result, consumers who use a company’s promotional product can easily recognise and recall the brand they received the product from.

2. Build a Valuable Advertising Space

When we think about advertising, we think about ads on TV or social media. The digital space is by far the most dominant place used for advertising.

However, using promotional products allows you to advertise your brand in a space that is often overlooked. Think about the simple items that people use on a daily basis. Things like pens, notebooks and mugs, just to name a few.

You can easily acquire promotional accessories for your business and distribute them to people for daily use.

Now, you might think that people do not like to receive such products and would just throw them away. But that’s not the case. People love to receive useful promotional products. Even if receivers do not want to use the item, they tend to give it away instead of throwing it.

Companies pay millions in advertising to stay in sight of their customers. Promotional products allow you to achieve the same goal with a much smaller investment.

3. Improve Your Brand’s Perceived Value

Perceived value plays a major role in how much a customer is willing to pay for your product. If your brand has a high perceived value, customers are willing to spend more money to buy your products.

But how can a business improve its perceived value? There are several methods that are already being used by businesses around the world. Advertising, testimonials, and product placements are some of the most popular methods in use today.

While all of these methods are quite effective in improving perceived value, they all have something in common - they are expensive.

A great alternative to improve your brand’s perceived value is to use high-quality promotional products. For example, using premium pens and notebooks as promotional products allows you to improve your brand’s perceived value without breaking the bank.

You can also check out some premium promotional pens and notebooks on our website for your business.

4. Promotional Products are Great in the Workspace

Promotional products aren’t only useful as an advertisement tool. You can also use these products in your workspace to show appreciation and motivate your employees.

Companies are already using promotional products to increase employee retention and loyalty. 75% of HR managers who have used these products in the workspace have noted their positive effects on employee retention and motivation.

5. Promotional Products Return Lifelong Impressions

We know that people tend to keep promotional products around for quite some time. As a result, these products leave an impression on consumers as long as they are in use.

Unlike digital marketing, using promotional products means you do not have to constantly invest in new ad campaigns to leave impressions on consumers.

And this is also reflected in how people are able to recall brands. People that already use a promotional product from a brand can recall it much better as compared to a brand they just see occasionally on TV or social media.

6. Promotional Products Offer Great CPI

CPI, or cost per impression, is a metric that is incredibly useful to gauge the effectiveness of any form of advertisement.

Promotional Products can offer some of the best CPI in marketing and this is for a very simple reason. Promotional products that are in use will be viewed by many people throughout their lifecycles.

Promotional clothing is the best way to get the most impressions for your investment. People will use your promotional clothes if they are high-quality and your brand will be viewed by a large number of people throughout the product’s lifecycle.

7. Promotional Products Build Customer Loyalty

As a business, you can use promotional products to create a loyal customer base. This can easily be done by handing out useful promotional products to your customers with their purchases.

Gifting promotional products to your customer shows them that your business appreciates them and values them as a customer. There are plenty of promotional products you can use to hand out to your customers based on their needs.

You can check out our product finder page to find just the right promotional product to hand out.

Conclusion

Promotional products are a great way for brands to reach potential customers

Not only can they use promotional products to build brand awareness but also to motivate their employees in the workspace.

High-quality promotional products boost brand awareness and lead to more customers. These products act as a glimpse of your brand.

We at MidasPromotions, provide our clients with the best promotional products available on the market. Our extensive product ranage will surely help you find the ideal product for your brand.

Send us an email at david@midaspromotions.ie, if you want a product that is not readily available, and we will do our best to find it for you.