Top 5 Ways To Use Promotional Products For Your Brand

Why use promotional products? Do they actually work? The value of promotional products cannot be overstated because they provide material that helps customers understand and relate to your brand. Learn how these items can benefit your business in this post.

How to Use Promotional Products in Your Business

1. Capture the Interest of Potential Customers Through Promotional Products

Promotional products are great tools to get your brand out there, especially if you’re just starting out. You can easily reach your potential customers and encourage them to get to know your brand by giving them FREE items. Whether you’re giving away souvenir items at a launch event or creating a promo where x number of customers gets a free item with every purchase, be sure to feature your branding heavily on your promotional products.

More than anything, a brand is an icon. When someone sees two golden arches, they immediately know it’s McDonald’s. Promotional products constantly put eyes on your brand that it becomes an acknowledged presence. Stamp your logo enough on marketing products and sooner or later, it will give back in terms of brand recall. Promotional items will definitely make your brand stand out and make it easy to remember.

2. Choose Strategic Promotional Products That Will Be Useful for Your Customers

Let’s face it, your company will not be top-of-mind all the time, but you can change this by using promotional products. These items will remind your customers about your company even if you’re not actively pursuing their attention. Customers these days are bombarded with so many promos and freebies, but at the end of the day, they’ll only end up keeping those beneficial to them. This is the opportunity you need to grab to effectively integrate promotional items into your strategy.

Relevance and timing really matter when it comes to handing out promotional items. Is it the rainy season? Just imagine a business giving away umbrellas with their company logo on them. Every time someone opens their umbrella, which will be often in this weather, the company receives a free advertisement. It’s a win-win situation for both you and the customer.

3. Use Promotional Items to Encourage Brand Loyalty

It’s common knowledge that customers become more loyal when you give them perks and free gifts. This is because you give them a feeling of exclusivity when you gift them promo items. Since it’s more expensive acquiring new customers versus retaining the ones you already have, you’re practically saving money when you use promotional products.

4. Give Promotional Products as Gifts

Do promotional products work? Yes, especially if you integrate it into certain cultural practices when doing business abroad.

A lot of cultures around the world practice gift-giving during introductions. They’re onto something. A gift, in the form of a promotional item, provides the hook you need to attract new customers and sets the tone for their relationship with your brand. The power of free stuff turns the bystander into a potential repeat customer.

5. Make an Impression at Events with Your Promo Items

Events, like trade shows and conferences, provide the perfect opportunity to master how to use promotional products effectively. Most attendees love taking home souvenirs during these events. You can best connect any positive feelings they have from the event with your brand by giving them promotional products.

These benefits definitely show how promotional product marketing can impact your brand. Promotional materials provide something tangible that users can use to relate to your brand. While it may seem simple, such as simply handing out a USB flash drive during an event, the recipient will remember your company and be thankful every time they’re in need of a flash drive. And these positive feelings, as well as the free advertisement you get from having your logo stamped on it, will go a long way in raising brand awareness and recall for your company. The value of promotional products can’t be overstated, so it’s a good move to start integrating them into your marketing strategy now!

Watch this video on how to use promotional products for your brand

Good business promotional items are important in raising brand awareness, sales, and customer loyalty. Try to invest in promotional items for business now and see how it will affect your business.

If you’re looking into having custom USBs for your business, feel free to contact us so we can talk about the best options for your purpose and budget.

Do you know other ways to effectively use promotional products in a business? Let us know in the comments section below.